Branding Research

Here is the research and development for the branding of our artist completed by Me and Carrick 

Bruno Mars

Brand Identity

• Bruno seems to have a timeless and retro feel about him. He's smooth and mixes R&B, funk, and pop in his music albums.
• Bruno puts on a luxurious as well as stylish external persona which embodies a sort of old-school modern swagger.
• Bruno also puts on a romantic yet playful act while not forgetting to show his emotional side in love themes.

Persona

• Bruno is charismatic as well as confident, mixing mystery and charm at the same time.
• He's a hopeless romantic just like JMUSE who expresses his vulnerability in love and relationships.
• There's something very witty and humourous about him that can sometimes switch to being deep and sentimental when required.

Image Creation

•  Bruno is often, if not always, seen in silky shirts, golden chains, and fedoras or other hats which emphasises the vintage aesthetic .
• Bruno's magazine and album covers are always seen to have bold colours, vintage styling, and high energy poses of Bruno.
• Bruno's social media as well as visuals keep a mix of polished glam as well as laid back fun.

Fan Engagement

• Bruno has a tendency to speak in a relatable, fun, and charming way.
• Bruno engages with his fans through humour and nostalgia through comment sections on his social media pages.
• Bruno keeps things exclusive so as to entice his fanbase

Visual Consistency

• Bruno uses some fonts inspired by retro designs with warm yet rich colour palettes and upper class aesthetics.
• There is a consistent use of throwback and nostalgic images such as cars, suits, and neon lighting.
• Bruno includes a mix of smooth, romantic, as well as playful moments on his social media pages.

Inspiration

• Bruno's vulnerable yet confident and charming personality
• Bruno's style of continuing the retro style in the modern era with regard to the clothes he wears
• Bruno's style of speaking and engaging with his fans which they find relatable and playful

Refllection: 

We used Bruno Mars as base of crafting J Muse's persona and branding. I really liked working with Carrick as communicating is decent and quick. No problems for me.