Thursday, 31 October 2024

Research: Industry

LOOSE CHANGE PRODUCTIONS

Music Video - "Cardigan" by Taylor Swift (2020)

Loose Change Productions is known for its frequent collaborations with Taylor Swift, including the music video for "Cardigan" (2020). The video showcases ethereal and emotional visuals, using whimsical, soft lighting and magical realism to align with the song's introspective themes. The typical audience consists of young adults, particularly fans of pop and indie music. "Cardigan" stands out as one of their most successful products, having garnered hundreds of millions of views.

RSA FILMS  

Music Video - "Formation" by Beyoncé (2016)  

RSA Films produced Beyoncé’s "Formation" (2016), a music video recognized for its bold political imagery and representation of Black identity and empowerment. The video’s visuals, symbolism, and cinematic storytelling set it apart, making a significant cultural impact. RSA Films appeals to a global audience, including politically engaged viewers and Beyoncé fans. Their most successful product, "Formation," became iconic not just for its artistry but for its cultural resonance. RSA Films is a large company, established in 1968.

PULSE FILMS

Music Video - "God's Plan" by Drake (2018) 

Pulse Films is behind Drake’s "God's Plan" (2018), a music video that documents Drake’s charitable acts as he gives away the entire budget to communities in need. The raw production, and heartfelt approach of the video creates a deeper emotional connection with viewers. The typical audience includes fans of hip-hop, young adults, and socially-conscious individuals. "God's Plan" became a viral sensation, accumulating billions of views and being as one of Pulse Films’ most successful projects.

Self-Reflection:
I enjoyed analyzing these two music video because I enjoyed the music and the visuals. It was easy to do but it requires some time to finish. This research has given me a better gist of music video production. 

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