Screen Test

To find a star for our music video we need to conduct a screen test. Here is a video of our class's group audition - we did this as a class - completed by Giorgio and Carrick

Advantages

The advantages of conducting a screen test like this is that we had access to over 20 people in the same room, which allowed us to see the various personas of each individual in a very time and cost effective manner. Not only that, but 90% of the potential stars knew the lyrics to this song which made things a whole lot easier too. People also were able to come out of their shell as this style of group screen testing made it so much more comfortable for everyone involved. 

Disadvantages

The disadvantages of having this style of screen test is that we could not analyse in detail all 20+ candidates. This made it a little bit more difficult to try and see which candidate would best fit the persona that we're looking for. Another thing that would be a disadvantage is that the personas in this video may have been overexaggerated as they were performing with friends. This may not reflect their individual or solo performance which is something we must consider.

Considerations

There were some people we considered for the role of the star in our music video, one of them was shown at exactly 3:00 (the one with the glasses). He personifies exactly who we are looking to cast in our music video. His name is Jaden Mutty and he perfectly encapsulates the kind of persona needed. We like his style in front of the camera: very outgoing, open, not shy, and not afraid to be himself. There were others there we may want to consider but so far he's the best of the lot. There were some there who weren't even lip syncing to the same song, perhaps they were too shy in front of the camera and we do not want to cast anyone like that. 

Self-Reflection:

Finding our star was very simple. The screen tests proved that each person has unique on-camera persona, which was crucial in making our decision. We all took part in the screen test to ensure we were choosing the right person to become our artist, and we choose Jaden. I already knew he was the perfect fit to become our artist. My personal second option was Kaka (He was featured on the video at second 0:54), but Jaden's persona was more fitting for our team's music. I never intended to be the artist, as I have other responsibilities in the team which make me very busy. The only professional videoghrapher and editor in the team is me, so I had to step down.